When it comes to ROI, nothing beats email marketing services. Despite its age, it continues to generate $42 for every $1 you invest and remains the number one strategic channel for most marketers. This is also not surprising. About 3.9 billion people around the world now use email, according to Statista, and that number is expected to grow to 4.48 billion by 2024. This channel is also not reserved for any particular demographic. Even millennials love it. Needless to say, email marketing is not only not dead, but thriving! And if you're considering using email marketing services, you can count on:
But before we get into them, let's take a look at what email marketing services are and why they're so important. List of The Best Email Marketing Services - TABLE CONTENTS What’s an email marketing service? Why is email marketing so important?
What types of businesses can benefit from using email marketing services? What’s the ROI you can expect from an email marketing service? Now, what’s the best email marketing software for you? What is an email marketing service? An email marketing service is a piece of software or technology that allows you to create, manage, and improve email marketing campaigns. A good email marketing service makes it easy for you to send newsletters, product launches, and abandoned cart emails to your list by giving you the tools to do so. For example, the drag and drop editor in most email marketing services makes it easy to create polished emails without any coding skills. And with other features, such as segmentation and tags, you can send highly targeted and personalized campaigns. Think of it as an assistant who works for you behind the scenes. So while you are working on projects, your email marketing service will nurture potential customers in the background and build your brand recognition along the way. Why is email marketing services so important? We've already mentioned this, but the main reason email marketing is so important is that it has been proven time and time again to be the most effective marketing channel. In a Content Marketing Institute survey, 31% of B2B marketers said email newsletters were their best medium for nurturing leads. To little surprise, 9 out of 10 marketers use email to distribute content. And they do, because the average clickthrough rates and conversion rates make it worth it. These statistics show us why email marketing is not only a great solution for your business, but also essential. Not only is it still the most effective marketing channel, almost 50 years after its first use, but it has also managed to make a smooth transition to mobile devices. Check out a real-life example from TechSoup Polska - it will give you a much clearer picture of the importance of email marketing.A quick case study of a business that increased sales through email marketing TechSoup Polska helps the community and social organizations access new technologies such as software and hardware by teaching them how to use them. The company began to use email marketing, especially a newsletter, to reach its customers with new offers and suggestions. TechSoup Polska's project coordinator Liza Nema said the company uses segmentation to send customers offers on different products, interests and equipment. Their strategy was simple:
So, how important was email marketing to TechSoup Polska's bottom line? After 12 months they had a 1200% increase in the order value of their newsletters! (And by the way, they were using GetResponse email marketing software!) Now that you know what email marketing services are and why they're so important, let's take a look at our top ten email marketing service recommendations.1. GetResponse Most important features
Plans start at $15/month for up to 1,000 subscribers. However, the tool's Plus plan, which starts at $ 49 / month, has features like sales funnels, contact scoring, and automated workflow builders that make it even easier for small businesses to set up successful email campaigns. It offers two types of discounts: 18% for annual plans and 30% for semi-annual plans. There is also an additional deal for nonprofits. Free account Free trial account available with access to all major features for 30 days - no credit card required. Resume Okay, so we'll try not to be biased here (and you'll soon find out that we aren't). But we think GetResponse is one of the best email marketing services out there - based on its versatility and ease of use. Our email template library is packed with templates that small businesses and freelancers can use to set up professional, polished email campaigns right out of the box. All you need to do is use the drag and drop tool to customize the templates by adding your branding, images and text. And you can also test and review them before sending them to your recipients. But the most powerful part of the GetResponse platform is its functionality. It simplifies the more complex aspects of email marketing. For example, you can use the GetResponse workflow builder to visualize email campaigns as you create them and decide when to send certain emails. So if you only want to send a specific offer to a reader when they click on a link, here's how: ot only can GetResponse automatically segment contacts on your email list, but it can also rate them based on their engagement.
If a prospect frequently opens emails or clicks on links, GetResponse gives them a higher "score" so you can easily see who your most engaged prospects are. So if you want to send an offer to people who regularly interact with your emails or who are loyal customers, you can create a campaign targeting subscribers or potential customers with high scores. GetResponse's automation tools also allow you to send autoresponders to segmented groups in your lists, such as new subscribers and cart abandonment. instead of everyone on your list getting the same email messages. It also gives you access to other tools such as a landing page builder, funnel builder, Facebook and Google Ads, as well as a webinar solution. Having these tools under one roof makes it easy to run successful email marketing campaigns without switching between platforms. 2. Mailchimp Most important features
Mailchimp's free plan lets you send emails for free until your contact list reaches 2,000. However, the free plan has limited functionality. If you want to unlock them, Mailchimp's Essentials plan starts at $9.99 / month and increases gradually based on the number of subscribers you have. Free account Yes - forever free plan. Resume MailChimp's simple drag and drop editor comes with a number of templates designed to be responsive on all devices. Small businesses can use the templates and add logos, text blocks and images, then choose whether to send emails with regular or automated (for a fee) campaigns. Mailchimp's regular campaigns use HTML email which also provides an alternative to plain text, while automated campaigns let you activate when an email is sent, such as when someone signs up for a webinar or subscribes to your newsletter. There is also a mobile Mailchimp app. It automatically syncs updates with your Mailchimp account, so you can view campaigns from anywhere in real time. More Related Content: MailChimp Alternatives Read More Here About the Full List of The Best Email Marketing Services You may Read Other More Other Sites Below: Read on: Pinterest Read on: Quora Read on: Tumblr Read on: Wix
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AuthorI host reviews on the latest internet marketing products. I also teach people how to make money online! Archives
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