Want to grow your e-commerce business without spending a fortune on marketing channels that are barely under your control? In this complete email marketing guide for ecommerce business, I'll show you how to increase your sales with a channel that, unlike many others, is free. We will talk about email marketing for e-commerce and online retailers. The Complete Guide to Ecommerce Email Marketing: Table of Contents
E-commerce email marketing is a strategy that uses email to generate sales for your online store. It can be as simple as sending an email introducing your latest offer to your entire mailing list. Or complex, like sending highly targeted emails based on customer actions on your e-commerce site. Online merchants use e-commerce email marketing as a common practice to grow their business and build customer loyalty. As you'll see in a moment, this often involves devising different strategies to attract new buyers, convert new buyers into repeat customers, and nurture relationships with repeat customers. Some of the best examples of using email marketing campaigns to increase your e-commerce sales include:
Please note that this email not only reminds the user of the products he left in his online store, but also contains a list of recommended products that he may also be interested in. We'll explain a little later in this guide why you should consider sending abandoned cart emails and other ecommerce messages to your own audience. Plus, we'll show you how to do it with the right email service provider like GetResponse. If you want to get through the basics first, consider reading our beginner's guide to email marketing. Types of E-Commerce Email Marketing Campaigns Every e-commerce email marketing strategy is different, but they all have one thing in common: they use these three types of marketing emails: Promotional Emails This is when you use email to notify your subscribers about your store's specials, new product lines, new collections, and more. This includes:
Transactional emails These are functional emails sent to the customer with important information about a specific transaction in your store, such as:
Lifecycle emails are automated emails triggered by your buyer's action and based on where they are in their customer's lifecycle, such as:
If you keep sending only promotional messages, your buyers will tire quickly, they won't open your messages and your conversion rate will decrease, so it's important to organize your emails carefully. Is your store built with Shopify? Find out how GetResponse can help you run Shopify email marketing campaigns more effectively today. Benefits of Email Campaigns for Ecommerce While the benefits of using email for ecommerce are endless, here are the top six to consider:
What can online retailers do to ensure the success of their campaigns? Here is a list of 11 tips to improve your ecommerce email marketing strategy. While we're focusing on online stores here, you should also follow these common email marketing practices. 1. Send your emails at the right time 2. Personalize your email campaign. 3. Keep your transactional emails on your brand 4. Make your content interesting. 5. Always optimize. 6. Ask customers to help you. 7. Use social proof to improve your conversion rate. 8. Segment your audience 9. Enhance your email templates with compelling copy 10. Aim for all devices 11. Pay attention to the frequency of sending You might be interested read details of email marketing best practices for ecommerce: https://www.linkedin.com/pulse/complete-guide-ecommerce-email-marketing-you-should-know-sherin/ How To Track Your Ecommerce Email Marketing Campaign Revenue The easiest way to measure email marketing ROI is to add UTM parameters to your posts, set goals in your analytics tool (e.g. Google Analytics), and look at conversion rates and revenue generated there. While this is the easiest way to measure email marketing ROI, it's not the most accurate. This is because when you set goals, you need to set the target outcome value yourself. If you just sell multiple products and they have different URLs, that's no problem. You can set multiple targets and assign a certain value to them. The problem only occurs if someone decides to buy multiple products of the same product in one session. Google Analytics actually counts this as one goal. As a result, your email marketing programs may not be getting enough credit. Your earnings from this channel are estimates only. At the same time, measuring income in this way is better than not measuring income at all. The second slightly more advanced way to track your email revenue in Google Analytics is to use the Enhanced Ecommerce Analytics plugin. This plugin allows you to track user interactions with products on your ecommerce site. Whether they see a product, click on it, check the product details, add it to their cart, initiate the checkout process, complete or abort the transaction - you have all this information in your Google Analytics dashboard. More importantly, you get accurate information about how much your customers spent on their transactions, as the value of each individual transaction is automatically sent to GA. And if you connect your online store to GetResponse, you can use that data to build customer segments and send targeted emails. Whether it's cart abandonment emails, product upsell emails, or product recommendations. Now let's go through this 10-step strategy that will attract more visitors to your store and help you convince them to buy from your store more often. Email Marketing Strategy for Ecommerce - Basics to Advanced Step 1. Start building an email list Step 2. Automatically welcome new subscribers Step 3. Start sending regular promotional emails Step 4. Send reminders to those who didn't convert Step 5. Segment your audience and Customize your communications Step 6. Recover lost sales with abandoned cart emails Step 7. Reactivate subscribers with winback campaigns Step 8. Ask buyers for feedback Step 9. Send recommendations based on buyer behavior Step 10. Leverage transactional emails to increase customer loyalty You Might Detailed Here: digizonebd.blogspot.com/2022/11/guide-to-ecommerce-email-marketing.html Related Article You Might Be Interested:10 Great Examples of E-Commerce Email Templates We just covered how ecommerce brands can use email marketing to facilitate their customer journey. Now let's take a look at the best examples of ecommerce email: the ones that can help you build stronger relationships and the ones that focus on selling more products. 1. Welcome Email Here is an example of a welcome email from Adidas. Note how it makes you feel like part of a community and brings you back to the site to buy your new favorite clothes. 2. Onboarding campaign 3. Flash sales campaign 4. Cart Abandonment Email 5. Browse Abandonment Emails 6. Product recommendation email 7. Review emails 8. Transational email 9. Email campaign using user generated content 10. Recommendation Email You Might be Interested to Read in Details (2-10) Are these clients becoming brand advocates? This is how Huel is progressing in its introductory period. Note: The email was originally in Polish, but I've translated it into English so you can get a better idea of the content. Referral email marketing message from Huel offering you 50 PLN discount for recommending the brand to your friends.
Want to see more examples of e-commerce newsletters? Here's a step-by-step guide explaining what email marketing automation is and over 30 examples of automated emails that work well for your business. How will you grow your online store? Now that you've seen how email can grow your online store (even if you're primarily physical!), it's time to answer this simple question: What is the first step you will take? If you're going to follow the sample strategy I presented above, you'll probably want to use a tool that will help you achieve your lofty goals. And if you are looking for an email marketing service provider, I suggest you try GetResponse. You can use it for FREE forever and you don't need to provide your credit card details. In addition to emails, it has many other tools to help grow your store. So go ahead, connect your online store to GetResponse and launch your first email marketing campaign today.
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