It is difficult to choose the right email marketing software for your business. And if you’re reading this, it’s probably because you’re trying to make a tough decision right now about which tool is best between GetResponse and ActiveCampaign. Of course, we’re a bit biased since we built the last one. We think GetResponse is # 1 because they built it with great email marketing features, a drag-and-drop builder, a conversion funnel and other built-in features. But we want you to be a judge here. So in this post, we compare ActiveCampaign and GetReponse features so you can choose which one is best for your business. Author’s note: This comparison is correct on November 16, 2020. We do our best to keep it as accurate as possible, and we check it regularly, but if you want to get acquainted with our competitors’ offer, you should check it on their official website or contact their representatives. Table of Contents
So, ActiveCampaign vs GetResponse… which one is better? To give you the best insights, we will go through each key function one by one. But if you are in a hurry, here is a quick table that summarizes the features included in each platform. 1. Which one has better email marketing features? etResponse: GetResponse email marketing software is the bread and butter of their platform. With their marketing platform, you can use templates or create emails from scratch and build an entire email marketing campaign from scratch. This makes it perfect for mailing:
So, what makes it good for small businesses? Not only is it super easy to use (with the drag-and-drop builder you can quickly create a professional email with your own copy and photos in minutes), but it also cares for customers and clients for you. For example, when an email lands in your contact’s inbox, GetResponse tracks the number of times it is opened and the management clicks on a few links. From there, you can see which contacts on your list are more engaged and likely to buy your products and run A / B tests to make future campaigns more successful. It does not take much of your time either. The “Quick Actions” menu makes it quick and easy to build professional email marketing campaigns, or if you need more input, the main navigation menu is equipped with all the tools you need to build a campaign that will increase your list. The best part is that, unlike many other tools on the market, GetResponse is fully equipped with other features such as landing pages, conversion funnels, webinars, and chats that give your email campaigns a better shot at success. ActiveCampaign: You can use the software to build different types of email marketing campaigns, such as triggered and targeted emails and autoresponders. It also has built-in email funnels, which are useful if you need to create a campaign quickly, or if you are a beginner when it comes to email marketing. Like GetResponse, ActiveCampaign also has a drag-and-drop tool, which makes it easier to build professional email campaigns without any coding experience. There is also an extensive library of mobile-friendly templates that you can use to start sending successful email campaigns. Judgment:The biggest difference between the two platforms is the number of features that all offer. GetResponse has a complete suite platform, but ActiveCampaign does not have features such as conversion funnels, webinars and social media tools that make it easier to start successful email marketing campaigns. Do you want to try it for yourself? You can test GetResponse for free for 30 days. No credit card required. 2. If you need to run surveys, do these tools allow it? GetResponse: GetResponse has a survey builder that you can use to create custom surveys and add them directly to your email campaigns. With a drag-and-drop builder, you can create custom surveys with:
The drag-and-drop editor also makes it easy to customize your surveys by adding:
ActiveCampaign: ActiveCampaign does not currently have its own survey tool. But it integrates with third-party tools such as SurveyMonkey, Survicate and Typeform. So you can link surveys to email and automation campaigns, and replies are sent directly to your ActiveCampaign account. Judgment: If you do not want to use an external platform to run simple surveys, GetResponse is the right choice. But if you want to use an external platform and do not care about integration, both GetResponse and ActiveCampaign work equally well. 3. Deliverability is a big issue, so which tool does it better? GetResponse: An email marketing tool is only useful if these emails actually end up in your contacts. At GetResponse, one of our bragging rights is that the delivery rate for our customers together is 99%! So why and how is our delivery level so high? Much of our success is due to factors such as message content and the trust we have built with ISPs around the world. They trust us because we not only have a zero tolerance policy towards SPAM but we also make it easy to keep lists clean with our management tools and track email addresses that cannot be delivered to ensure they are filtered out. We have also built an internal anti-abuse system called Hydra, which helps identify and assess potential threats to our customers’ reputation and delivery. Another thing that sets us apart is that we have two full-time teams dedicated to delivery and compliance via email — and we’ve been in this business for over 20 years. In other words, if you send your emails with us, you are in good hands. ActiveCampaign: ActiveCampaign also has a high delivery rate for its emails. A study of Email Tool Tests tracked the tool’s inbox speed (slightly different from deliverability but related) and found that in September 2020 it was 73%. In the same month, GetResponse received 86%. But take these results with a grain of salt. They fluctuate frequently and even top artists like GetResponse and ActiveCampaign experience ups and downs. In addition, delivery capability is closely related to the content of your communications — not just the platform you use to send email. Judgment:Both of these tools are likely to get your emails to their destination. You may also like:
GetResponse: Yes — GetResponse has a tool where you can create custom pages or use over 180 different templates to create the perfect landing page. Like the drag-and-drop email, GetResponse Landing Page Builder is all about ease of use. You can create landing pages that are mobile responsive and professional without any coding experience. And if you want to add code? With the editor you can add custom code with HTML, CSS or Javascript. If you want to add or embed external elements, you just need to cut and paste quickly. And to make the page pop, the tool has a built-in image editor that allows you to add your own images. You can also import photos directly from Shutterstock or even add engaging GIF files from Giphy to your landing page. Once you are happy with what the landing page looks like, you can start it immediately and start collecting leads that are filtered directly into your email lists. With the creator of the landing page you can:
ActiveCampaign also recently launched a built-in landing page builder. Like GetResponse, it has a drag-and-drop design tool created with ease of use in mind. You can create professional landing pages with a few clicks. There is also a library of templates to choose from, and you can swap parts of the template to add your own photos, videos, and prompts. Judgment:Both tools offer fantastic, affordable landing page builders. 5. What about conversion funnels? GetResponse: Conversion funnels can be daunting to build, but GetResponse has simplified this once complicated process. The Conversion Funnel feature in GetResponse makes it super easy for you to build successful conversion funnels, even if you’ve never done it before. The funnels are per-formed scenarios for what a typical transformation might look like. For example, if you are trying to sell a course, the conversion path might look like this: With the Conversion Funnel feature, each step of this conversion is automatically organized into steps that you can visualize: Read More and See Here Not only can you see how successful each step of your transformation path is, but you can also track how profitable your efforts are. You can see how many leads get into the funnel and ultimately how many have turned into paying customers. Best of all? All the tools needed to build your conversion funnel are already part of GetResponse. ActiveCampaign: ActiveCampaign does not currently offer conversion funnels. Judgment: If you are looking for a solution that combines multiple channels (email, landing pages, sales pages, Facebook ads, Facebook Pixel, etc.) in one simple dashboard, then GetResponse is the right choice. 6. You might need webinars, which one offers this feature? GetResponse: You can start an interactive webinar directly from the GetResponse dashboard. The webinar’s software functionality allows you to create webinars that have a custom webinar’s URL, registration form and built-in polls and surveys: Because the webinars link back to GetResponse, every lead you collect is automatically added to your email lists and maintained. If you start a webinar with GetResponse, you have access to important features such as:
ActiveCampaign:ActiveCampaign does not have its own webinar tool. But you can integrate with tools like GoToWebinar, StealthSeminat and WebinarNinja to host webinars directly from the software. Judgment:GetResponse comes with built-in webinar software that you do not have to pay extra for. And if you want to use an external tool to run your webinar campaigns, both platforms will integrate seamlessly with them. 7. Any provisions for Facebook or Google ads? GetResponse: GetResponse has a set of tools created specifically to enable small businesses and freelancers to create successful Facebook and Google advertising campaigns without taking much time. Let’s take a look at the Facebook advertising tool first, which allows you to easily create and publish ads from the tool’s dashboard directly to social media. First, you can create a list for the ad to target by choosing from categories such as website visitors, similar audiences, or existing contacts. Then you can use the Social Ads Creator app to create professional, striking Facebook ads that look like they came directly from a designer. Like other GetResponse features, Ad Creator is a simple drag-and-drop tool that anyone can master: Once you are happy with what the ad looks like, all that is left is to submit it — and you are done. We also recently launched a tool that lets you build Google Ads from the dashboard. All you need to do is add your Google Ads account, add content to your ad, create an audience and set your budget: Easy! ActiveCampaign: You can not start Facebook or Google Ads from ActiveCampaign, but you can still sync your Facebook Ads account and add / remove contacts from Facebook Custom Audiences. Judgment:If you are looking for simplicity in your paid advertising campaigns, GetResponse has you covered. 8. When it comes to segmentation, which tool does it better? GetResponse: We believe that our range of lead generation tools makes it easy to nurture contacts and convert them into paying customers. How? By using segmentation to create targeted, personalized emails that make contacts feel like you’re talking to them 1-on-1. It all starts with our forms, which we created to collect the most useful information from contacts when they sign up via a newsletter or landing page. Once they are on your contact list, you can then assign tags to them based on their behavior and send targeted emails to specific groups. What sets GetResponse apart is that it automatically selects the most engaged contacts in your list so you can target them. We call this an Engagement Score. Using real-time data, GetResponse gives each contact on your list a score based on a 5-step scale:
ActiveCampaign: ActiveCampaign has a comprehensive segmentation tool that allows you to capture and use contact data such as names, actions, and geography to segment contacts. Not only can you track this data, but you can also use it to segment your contacts. In ActiveCampaign, you can use segmentation to target your contacts based on their behavior, using data as if a contact had opened an email or clicked on a link: Verdict: The biggest difference between the two platforms is how intuitive GetResponse segmentation is. While both platforms allow you to segment your email list into categories such as purchased products, website visits or industry, GetResponse also divides the lists into how engaged contacts are (automatically). And it can be powerful when you target contacts and try to close deals. 9. Do they both offer email templates? GetResponse: We offer 100+ responsive email templates built specifically for GetResponse New Email Creator and open on all devices. Each template is high quality and professionally designed so you can send out campaigns to welcome, educate, market and sell without having to code skills. To make things even easier, the library is divided into sections, from online marketing to e-commerce, travel, notifications and many others. Like many other tools in our toolbox, our email templates are easy to customize with the help of a drag-and-drop builder. ActiveCampaign: ActiveCampaign also offers a lot of templates that you can use to send to your subscribers. Like GetResponse, all ActiveCampaign templates are mobile-friendly and easy to customize with the drag-and-drop builder. However, the library is slightly smaller and the aesthetics seem a bit outdated. 10. Marketing automation? Anyone? GetResponse: One of the best parts of a marketing suite is that automation features can put everyday tasks on the autopilot. GetResponse Marketing Automation Builder is one of the most comprehensive tools available for marketers who want to create simple and advanced automation. Drag and Drop The Automation Builder lets you create visual workflows to see the automation and customize each step as you go. You can create automation events based on the behavior of your contacts and then trigger actions to take place based on selected conditions. For example, if you want a specific email to be sent only if a contact clicks on a link in an email, all you need to do is create that sequence and condition using the visual automation builder: Read More and See Here With the workflow you can also add a “trigger” to the workflow for events such as:
ActiveCampaign also has a visual automation builder that lets you see and construct the steps in your automation sequence. All you have to do is add your chosen terms and emails, and ActiveCampaign will send out the campaign you are designing: It also comes with 500+ ready-made automation templates (or recipes as ActiveCampaign calls it), which helps you get there faster with its tool. Verdict: Both platforms offer robust Marketing Automation tools that you can use to run both simple & complex communication sequences. Read more: 11. Do they both offer an autoresponder feature? GetResponse: Like many other features that come with GetResponse, autoresponders are packaged and ready to use immediately. With the autoresponder, you can nurture and maintain relationships with contacts without spending all your time stuck in your inbox. Here’s a quick breakdown of everything you can do with GetResponse Autoresponder: Read More and See Here How do I create an autoresponder? GetResponse Help You can also view autoresponders in a simple and intuitive calendar view. So if you run a particular campaign or want an auto-reply sent out on a specific day, all you need to do is add it to your calendar: ActiveCampaign: ActiveCampaign also has an autoresponder feature that you can enable when creating a campaign or building a marketing sequence using the automation builder. You can set up autoresponders to be sent out to new subscribers or through drip campaigns depending on where they are in your marketing funnel. With the help of the automation builder, you can also customize the triggers when the autoresponder will be sent to a contact, such as delaying it for an hour or a day after they have registered in your list: See more and See Here Another cool feature? ActiveCampaign also has a built-in SMS autoresponder so you can nurture contacts outside their inbox. Judgment: Both platforms allow you to create drip campaigns via email with autoresponders. The ActiveCampaign feature also lets you add SMS to the equation, which can be useful if you run an e-commerce business. 12. What about pricing? GetResponse: GetResponse has four different pricing plans: Basic, Plus, Professional and one custom — Max. Pricing ultimately depends on your list size and the number of features you want to have access to. For 1000 contacts, the Basic plan costs you $ 15 per month. It gives you access to GetResponse’s email marketing suite, autoresponders, landing pages, funnels, Facebook ads, and other important features. The next planned plan, Plus, costs $49/month and gives you access to additional solutions such as webinars, sales funnels and the automation builder. GetResponse has a 30-day free trial so you can test the plans and decide which one is right for you. And the best? If you pay for an annual plan, you get an 18% discount and paying for a two-year plan gets a 30% discount! GetResponse also offers an extra deal just for non-profit. ActiveCampaign: ActiveCampaign offers a free 14-day trial and four paid plans: Lite, Plus, Professional and Enterprise. For 1,000 contacts, the Lite plan costs $ 29 per month. It gives you access to their marketing automation, email marketing, web forms and segmentation. But if you want to use more advanced tools like landing pages, contact points or Facebook Custom Audiences, you need to upgrade to the $ 70 per month Plus plan. And if you want to A / B test your automations and use predictive broadcasting, you have to go to their Professional plan which costs $ 159 / mo for 1000 contacts. Judgment:Both GetResponse and ActiveCampaign offer some unique features and integrations. Of the two, GetResponse is cheaper for the same list size. It also comes with additional built-in features that essentially eliminate the need to sign up for external tools to run your webinars or create conversion funnels. GetResponse vs ActiveCampaign full feature comparison Now, ActiveCampaign vs GetResponse… which one is better? The answer to this question comes down to what you really need the tool to do. If you want a tool that goes beyond email marketing and allows you to build professional Facebook ads, create custom conversion funnels and nurture customers automatically — GetResponse is your tool. However, the easiest way to make a choice is to compare features and pricing. Choosing a marketing automation tool is a big step — so make sure you do your homework and that the tool you choose marks all the boxes on your list before you invest! And if you’ve already thought about it — and want to take GetResponse on a spin, you can register for 30 days for free with the button below 🙂 You can Sign up for GetResponse free trial today Credit Card Not Required (* Affiliate Disclaimer — this article may contain affiliate links. If you make a purchase through any of these links, we receive a small commission to promote our activity to provide you with relevant useful information. *) You May Want to Read More Article Here:
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